Least Popular New Cars

September 2026. Lowest 45-day sales volume among current-model-year retail cars with enough on-lot inventory. Lower demand can mean more room to negotiate, but always check live stock and payment math before you commit.

297 models ranked Lowest sold 16 (45d) 1,485,998 sold on list September 2026

Least popular by sales volume

Ranked by units sold in the last 45 days among current-model-year models with at least 100 units on dealer lots.

Sales volume is a demand signal. High sales usually mean tighter inventory and less room on price. Low sales can leave more negotiating room, or just mean a niche car. Pair the ranking with live inventory in Shop Yourself and payment math in the Calculator.
# Vehicle Sold (45d) MDS For sale Avg price MoM
1 2026 Jeep Recon 16 425 days 151 $71,752 ▲ 7%
2 2026 Aston Martin DB12 24 223 days 119 $356,204 New
3 2026 Bentley Flying Spur 30 309 days 206 $322,375 ▼ 12%
4 2026 Ford Bronco 34 156 days 118 $70,237 ▲ 6%
5 2026 Alfa Romeo Giulia 37 163 days 134 $53,485 ▲ 16%
6 2026 Bentley Bentayga 38 202 days 171 $328,109
7 2026 Mercedes-Benz EQS 49 307 days 334 $112,679 ▲ 6%
8 2026 Alfa Romeo Stelvio 51 214 days 242 $57,968
9 2026 Audi S8 56 117 days 146 $134,383
10 2026 Bentley Continental GT 58 285 days 367 $355,068 ▲ 35%
11 2026 Aston Martin DBX 58 218 days 281 $322,894 ▲ 12%
12 2026 Bentley Continental GTC 60 286 days 381 $378,868 ▲ 13%
13 2026 Lotus Emira 63 213 days 298 $121,435 ▼ 15%
14 2026 Maserati Grecale 74 211 days 347 $95,205 ▲ 18%
15 2026 Aston Martin Vantage 79 85 days 149 $263,436 ▲ 1%
16 2026 Alfa Romeo Tonale 84 111 days 207 $45,778 ▲ 12%
17 2026 Mercedes-Benz Sprinter Crew Van 85 255 days 482 $73,862 ▼ 15%
18 2026 Audi SQ7 85 157 days 296 $103,587 ▼ 3%
19 2026 Mercedes-Benz EQS SUV 85 102 days 193 $105,862 ▼ 2%
20 2026 Mercedes-Benz AMG GT 4-Door Coupe 86 146 days 279 $124,809 ▼ 14%
21 2026 BMW M5 87 56 days 109 $135,944 ▼ 16%
22 2026 Mitsubishi Outlander Plug-in Hybrid 97 261 days 562 $48,979 ▲ 24%
23 2026 Mazda MX-5 Miata RF 98 61 days 132 $44,484 ▲ 8%
24 2026 Audi A8 103 132 days 301 $95,903 ▼ 2%
25 2026 Mercedes-Benz SL 108 85 days 203 $198,457 ▼ 12%
26 2026 Mercedes-Benz AMG GT Coupe 110 80 days 196 $174,175 ▼ 20%
27 2026 BMW X6 122 57 days 155 $96,449 ▼ 30%
28 2026 Volkswagen ID.4 133 381 days 1,125 $45,646 ▼ 16%
29 2026 Toyota Land Cruiser 136 40 days 122 $73,848 ▼ 28%
30 2026 Genesis G90 144 179 days 573 $102,423 ▼ 3%
31 2026 BMW X5 M 147 153 days 501 $144,214 ▼ 5%
32 2026 Audi S3 154 124 days 423 $56,288 ▲ 4%
33 2026 Subaru Solterra 173 40 days 155 $42,947 ▼ 3%
34 2026 Porsche Taycan 181 240 days 967 $148,282 ▼ 8%
35 2026 Volvo V60 Cross Country 183 100 days 406 $56,302 ▼ 2%
36 2026 Mercedes-Benz CLA 186 64 days 266 $54,838 ▼ 17%
37 2026 Cadillac Escalade IQL 188 122 days 509 $145,570 ▼ 5%
38 2026 Nissan LEAF 189 258 days 1,083 $36,892 New
39 2026 Volvo EX90 190 134 days 565 $85,100 ▼ 4%
40 2026 Land Rover Discovery Sport 193 217 days 931 $55,279 ▼ 12%
41 2026 BMW XM 195 62 days 269 $163,287 ▲ 2%
42 2026 BMW i5 202 48 days 214 $88,295 ▼ 12%
43 2026 Nissan Z 203 98 days 444 $50,547 ▼ 16%
44 2026 Audi RS Q8 209 127 days 590 $153,137 ▲ 7%
45 2026 BMW Z4 212 25 days 116 $66,895 ▼ 21%
46 2026 Genesis G80 218 88 days 425 $74,098 New
47 2026 BMW i7 220 62 days 304 $133,995 ▲ 5%
48 2026 Jaguar F-Pace 232 166 days 858 $69,789 ▼ 11%
49 2026 Land Rover Discovery 233 189 days 980 $74,985 ▼ 2%
50 2026 Chevrolet Express Passenger 243 40 days 217 $54,987 New

Methodology & FAQ

Ranked by units sold in the last 45 days among current-model-year models with enough on-lot inventory.

What does most or least popular mean here?

We rank current-model-year retail cars by units sold in the last 45 days among national new inventory with at least 100 units on dealer lots. Commercial chassis cabs, cutaways, and cargo vans are excluded. Higher sold volume means more buyers are choosing that model right now.

Is low sales volume the same as slow selling (high MDS)?

No. Sales volume is raw units sold. Market Day Supply compares on-lot inventory to that sales pace. A niche model can sell few units and still have a healthy MDS if inventory is also small.

How often is this updated?

Drive Match refreshes this national report once a month using national inventory and sales data. Local markets can move faster or slower.

How should I use this when leasing or financing?

Popular models often move with less discount pressure. Lower-volume models may leave more room, but always confirm with live inventory and payment math on Shop Yourself, the Calculator, or Pro tools.

We include current-model-year national new inventory with at least 100 units on dealer lots (in-transit excluded). Commercial chassis cabs, cutaways, and cargo vans are excluded. Models with zero sales in the last 45 days are excluded because MDS cannot be calculated. A “Fresh stock” chip means high supply with young on-lot inventory (early model-year flood), not that the car is a bad buy.