Least Popular New Cars

July 2026. Lowest 45-day sales volume among current-model-year retail cars with enough on-lot inventory. Lower demand can mean more room to negotiate, but always check live stock and payment math before you commit.

306 models ranked Lowest sold 26 (45d) 1,517,754 sold on list July 2026

Least popular by sales volume

Ranked by units sold in the last 45 days among current-model-year models with at least 100 units on dealer lots.

Sales volume is a demand signal. High sales usually mean tighter inventory and less room on price. Low sales can leave more negotiating room, or just mean a niche car. Pair the ranking with live inventory in Shop Yourself and payment math in the Calculator.
# Vehicle Sold (45d) MDS For sale Avg price
1 2026 Alfa Romeo Giulia 26 254 days 147 $53,654
2 2026 McLaren Artura 30 174 days 116 $317,814
3 2026 Bentley Flying Spur 38 250 days 211 $324,783
4 2026 Bentley Bentayga 40 197 days 175 $337,722
5 2026 Ford Bronco 40 142 days 126 $71,216
6 2026 Audi S8 43 121 days 116 $142,057
7 2026 Rolls-Royce Cullinan 44 103 days 101 $527,258
8 2026 Bentley Continental GT 48 340 days 363 $357,458
9 2026 Alfa Romeo Stelvio 49 188 days 205 $58,212
10 2026 Bentley Continental GTC 50 322 days 358 $379,085
11 2026 Aston Martin DBX 50 270 days 300 $323,006
12 2026 Maserati Grecale 57 221 days 280 $95,825
13 2026 Mitsubishi Outlander Plug-in Hybrid 63 261 days 366 $49,182
14 2026 Mercedes-Benz EQS 65 233 days 337 $112,856
15 2026 Mazda MX-5 Miata RF 68 80 days 121 $44,135
16 2026 Volvo EX40 68 66 days 100 $58,378
17 2026 Alfa Romeo Tonale 77 136 days 233 $45,616
18 2026 Audi SQ7 83 121 days 223 $108,157
19 2026 Audi A8 88 136 days 267 $103,742
20 2026 BMW M4 Coupe 93 50 days 103 $99,773
21 2026 Aston Martin Vantage 100 81 days 180 $261,605
22 2026 Mercedes-Benz Sprinter Crew Van 102 151 days 342 $72,526
23 2026 Lexus ES Hybrid Fresh stock 104 485 days 1,121 $57,406
24 2026 Mercedes-Benz EQS SUV 105 108 days 253 $105,696
25 2026 Mercedes-Benz AMG GT 4-Door Coupe 106 158 days 373 $126,250
26 2026 Mercedes-Benz EQE SUV 110 60 days 146 $76,273
27 2026 Lotus Emira 118 119 days 312 $121,087
28 2026 Volkswagen ID.4 139 399 days 1,232 $46,338
29 2026 Nissan Rogue Plug-In Hybrid 144 608 days 1,945 $44,646
30 2026 Mercedes-Benz AMG GT Coupe 146 70 days 226 $173,478
31 2026 Polestar 4 150 66 days 221 $72,482
32 2026 Genesis G90 154 161 days 552 $102,775
33 2026 Mercedes-Benz SL 155 84 days 288 $192,821
34 2026 BMW M5 157 58 days 204 $135,730
35 2026 BMW XM 168 97 days 361 $164,103
36 2026 BMW X5 M 170 145 days 548 $144,389
37 2026 Audi S3 171 110 days 419 $58,655
38 2026 Volvo EX90 176 102 days 399 $85,293
39 2026 Volvo V60 Cross Country 182 146 days 589 $56,567
40 2026 Genesis GV60 186 44 days 184 $57,276
41 2026 Audi RS Q8 193 154 days 659 $153,546
42 2026 Toyota GR Corolla 197 80 days 350 $47,576
43 2026 Porsche Taycan 198 222 days 979 $148,316
44 2026 BMW i7 203 100 days 451 $132,409
45 2026 Land Rover Discovery 205 190 days 868 $75,580
46 2026 Land Rover Discovery Sport 207 127 days 585 $55,151
47 2026 Mercedes-Benz Sprinter Passenger Van 216 122 days 586 $83,527
48 2026 Cadillac Escalade IQL 219 108 days 523 $144,141
49 2026 Audi SQ8 225 112 days 562 $117,503
50 2026 Chevrolet Express Passenger 246 58 days 318 $55,278

Methodology & FAQ

Ranked by units sold in the last 45 days among current-model-year models with enough on-lot inventory.

What does most or least popular mean here?

We rank current-model-year retail cars by units sold in the last 45 days among national new inventory with at least 100 units on dealer lots. Commercial chassis cabs, cutaways, and cargo vans are excluded. Higher sold volume means more buyers are choosing that model right now.

Is low sales volume the same as slow selling (high MDS)?

No. Sales volume is raw units sold. Market Day Supply compares on-lot inventory to that sales pace. A niche model can sell few units and still have a healthy MDS if inventory is also small.

How often is this updated?

Drive Match refreshes this national report once a month using national inventory and sales data. Local markets can move faster or slower.

How should I use this when leasing or financing?

Popular models often move with less discount pressure. Lower-volume models may leave more room, but always confirm with live inventory and payment math on Shop Yourself, the Calculator, or Pro tools.

We include current-model-year national new inventory with at least 100 units on dealer lots (in-transit excluded). Commercial chassis cabs, cutaways, and cargo vans are excluded. Models with zero sales in the last 45 days are excluded because MDS cannot be calculated. A “Fresh stock” chip means high supply with young on-lot inventory (early model-year flood), not that the car is a bad buy.