Least Popular New Cars

August 2026. Lowest 45-day sales volume among current-model-year retail cars with enough on-lot inventory. Lower demand can mean more room to negotiate, but always check live stock and payment math before you commit.

298 models ranked Lowest sold 15 (45d) 1,470,668 sold on list August 2026

Least popular by sales volume

Ranked by units sold in the last 45 days among current-model-year models with at least 100 units on dealer lots.

Sales volume is a demand signal. High sales usually mean tighter inventory and less room on price. Low sales can leave more negotiating room, or just mean a niche car. Pair the ranking with live inventory in Shop Yourself and payment math in the Calculator.
# Vehicle Sold (45d) MDS For sale Avg price MoM
1 2026 Jeep Recon 15 435 days 145 $71,834 New
2 2026 Alfa Romeo Giulia 32 204 days 145 $53,512 ▲ 23%
3 2026 Ford Bronco 32 177 days 126 $70,701 ▼ 20%
4 2026 Bentley Flying Spur 34 262 days 198 $322,191 ▼ 10%
5 2026 Bentley Bentayga 38 214 days 181 $329,266 ▼ 5%
6 2026 Bentley Continental GT 43 401 days 383 $354,366 ▼ 10%
7 2026 Mercedes-Benz EQS 46 344 days 352 $112,676 ▼ 29%
8 2026 Alfa Romeo Stelvio 51 206 days 233 $58,039 ▲ 4%
9 2026 Aston Martin DBX 52 252 days 291 $322,817 ▲ 4%
10 2026 Bentley Continental GTC 53 337 days 397 $377,558 ▲ 6%
11 2026 Audi S8 56 125 days 155 $134,410 ▲ 30%
12 2026 Maserati Grecale 63 237 days 332 $95,306 ▲ 10%
13 2026 Lotus Emira 74 195 days 320 $121,335 ▼ 37%
14 2026 Alfa Romeo Tonale 75 117 days 195 $46,047 ▼ 3%
15 2026 Mitsubishi Outlander Plug-in Hybrid Fresh stock 78 288 days 500 $48,826 ▲ 24%
16 2026 Aston Martin Vantage 78 92 days 159 $263,546 ▼ 22%
17 2026 Mercedes-Benz EQS SUV 87 112 days 217 $106,094 ▼ 17%
18 2026 Audi SQ7 88 150 days 293 $103,817 ▲ 6%
19 2026 Mazda MX-5 Miata RF 91 58 days 118 $44,145 ▲ 34%
20 2026 Mercedes-Benz EQE SUV 99 54 days 119 $76,497 ▼ 10%
21 2026 Mercedes-Benz Sprinter Crew Van 100 176 days 390 $73,032 ▼ 2%
22 2026 Mercedes-Benz AMG GT 4-Door Coupe 100 142 days 315 $125,953 ▼ 6%
23 2026 BMW M5 104 58 days 135 $135,786 ▼ 34%
24 2026 Lucid Air 104 57 days 131 $87,252 New
25 2026 Audi A8 105 143 days 333 $96,048 ▲ 19%
26 2026 Mercedes-Benz SL 123 83 days 226 $195,581 ▼ 21%
27 2026 Mercedes-Benz AMG GT Coupe 137 65 days 197 $172,900 ▼ 6%
28 2026 Audi S3 148 127 days 419 $56,426 ▼ 14%
29 2026 Genesis G90 148 184 days 604 $102,465 ▼ 4%
30 2026 BMW X5 M 155 162 days 558 $144,256 ▼ 9%
31 2026 Volkswagen ID.4 158 332 days 1,164 $46,127 ▲ 14%
32 2026 Lexus ES Hybrid Fresh stock 172 622 days 2,377 $57,640 ▲ 65%
33 2026 BMW X6 174 48 days 186 $96,302 New
34 2026 Subaru Solterra 178 44 days 174 $43,096 New
35 2026 Volvo V60 Cross Country 187 113 days 471 $56,216 ▲ 3%
36 2026 Toyota Land Cruiser 189 34 days 141 $73,160 New
37 2026 BMW XM 191 78 days 331 $163,205 ▲ 14%
38 2026 Audi RS Q8 195 143 days 619 $153,683 ▲ 1%
39 2026 Porsche Taycan 196 227 days 988 $148,344 ▼ 1%
40 2026 Volvo EX90 197 137 days 600 $84,714 ▲ 12%
41 2026 Cadillac Escalade IQL 198 113 days 497 $144,787 ▼ 10%
42 2026 BMW i7 209 83 days 385 $132,666 ▲ 3%
43 2026 Land Rover Discovery Sport 220 155 days 758 $55,308 ▲ 6%
44 2026 Mercedes-Benz CLA 224 63 days 315 $55,301 New
45 2026 BMW i5 229 52 days 265 $88,512 New
46 2026 Land Rover Discovery 239 188 days 999 $75,186 ▲ 17%
47 2026 Nissan Z 243 91 days 493 $50,363 New
48 2026 Audi SQ5 Sportback 247 76 days 419 $75,026 New
49 2026 Jaguar F-Pace 260 149 days 862 $70,192 New
50 2026 BMW Z4 268 31 days 184 $68,636 New

Methodology & FAQ

Ranked by units sold in the last 45 days among current-model-year models with enough on-lot inventory.

What does most or least popular mean here?

We rank current-model-year retail cars by units sold in the last 45 days among national new inventory with at least 100 units on dealer lots. Commercial chassis cabs, cutaways, and cargo vans are excluded. Higher sold volume means more buyers are choosing that model right now.

Is low sales volume the same as slow selling (high MDS)?

No. Sales volume is raw units sold. Market Day Supply compares on-lot inventory to that sales pace. A niche model can sell few units and still have a healthy MDS if inventory is also small.

How often is this updated?

Drive Match refreshes this national report once a month using national inventory and sales data. Local markets can move faster or slower.

How should I use this when leasing or financing?

Popular models often move with less discount pressure. Lower-volume models may leave more room, but always confirm with live inventory and payment math on Shop Yourself, the Calculator, or Pro tools.

We include current-model-year national new inventory with at least 100 units on dealer lots (in-transit excluded). Commercial chassis cabs, cutaways, and cargo vans are excluded. Models with zero sales in the last 45 days are excluded because MDS cannot be calculated. A “Fresh stock” chip means high supply with young on-lot inventory (early model-year flood), not that the car is a bad buy.