Least Popular New Cars

August 2026. Lowest 45-day sales volume among current-model-year retail cars with enough on-lot inventory. Lower demand can mean more room to negotiate, but always check live stock and payment math before you commit.

301 models ranked Lowest sold 17 (45d) 1,487,182 sold on list August 2026

Least popular by sales volume

Ranked by units sold in the last 45 days among current-model-year models with at least 100 units on dealer lots.

Sales volume is a demand signal. High sales usually mean tighter inventory and less room on price. Low sales can leave more negotiating room, or just mean a niche car. Pair the ranking with live inventory in Shop Yourself and payment math in the Calculator.
# Vehicle Sold (45d) MDS For sale Avg price MoM
1 2026 Jeep Recon 17 270 days 102 $71,794 New
2 2026 McLaren Artura 27 173 days 104 $319,208 ▼ 10%
3 2026 Alfa Romeo Giulia 29 227 days 146 $53,468 ▲ 12%
4 2026 Ford Bronco 34 165 days 125 $71,073 ▼ 15%
5 2026 Bentley Flying Spur 40 227 days 202 $321,721 ▲ 5%
6 2026 Aston Martin DBX 41 327 days 298 $323,989 ▼ 18%
7 2026 Bentley Bentayga 45 183 days 183 $329,179 ▲ 12%
8 2026 Maserati Grecale 47 298 days 311 $95,647 ▼ 18%
9 2026 Audi S8 50 134 days 149 $135,044 ▲ 16%
10 2026 Bentley Continental GT 55 304 days 372 $357,465 ▲ 15%
11 2026 Bentley Continental GTC 58 289 days 372 $380,108 ▲ 16%
12 2026 Alfa Romeo Stelvio 59 154 days 202 $58,077 ▲ 20%
13 2026 Mercedes-Benz EQS 64 246 days 350 $112,741 ▼ 2%
14 2026 Aston Martin Vantage 66 114 days 167 $262,257 ▼ 34%
15 2026 Mitsubishi Outlander Plug-in Hybrid 69 284 days 436 $49,324 ▲ 10%
16 2026 Mercedes-Benz EQS SUV 84 132 days 246 $105,710 ▼ 20%
17 2026 Mazda MX-5 Miata RF 84 63 days 118 $44,292 ▲ 24%
18 2026 Audi SQ7 88 128 days 250 $104,312 ▲ 6%
19 2026 Alfa Romeo Tonale 90 104 days 207 $45,689 ▲ 17%
20 2026 Audi A8 94 146 days 304 $96,668 ▲ 7%
21 2026 Lotus Emira 99 151 days 333 $121,365 ▼ 16%
22 2026 Mercedes-Benz EQE SUV 109 54 days 132 $76,576 ▼ 1%
23 2026 Mercedes-Benz AMG GT 4-Door Coupe 110 138 days 337 $126,116 ▲ 4%
24 2026 Mercedes-Benz Sprinter Crew Van 113 146 days 367 $72,930 ▲ 11%
25 2026 BMW M5 128 58 days 166 $135,869 ▼ 18%
26 2026 Volkswagen ID.4 130 418 days 1,209 $46,390 ▼ 6%
27 2026 Mercedes-Benz AMG GT Coupe 134 69 days 205 $172,315 ▼ 8%
28 2026 Mercedes-Benz SL 150 76 days 253 $195,113 ▼ 3%
29 2026 Genesis G90 152 182 days 615 $102,773 ▼ 1%
30 2026 Audi S3 157 118 days 411 $56,491 ▼ 8%
31 2026 BMW XM 158 107 days 377 $163,387 ▼ 6%
32 2026 Genesis GV60 162 34 days 123 $57,275 ▼ 13%
33 2026 BMW X5 M 166 156 days 574 $144,294 ▼ 2%
34 2026 Land Rover Discovery Sport 171 184 days 701 $55,121 ▼ 17%
35 2026 Lucid Air 175 37 days 144 $93,706 New
36 2026 Volvo V60 Cross Country 176 136 days 533 $56,510 ▼ 3%
37 2026 Subaru Solterra 181 42 days 170 $42,627 New
38 2026 Porsche Taycan 183 252 days 1,027 $148,071 ▼ 8%
39 2026 BMW i7 183 113 days 458 $131,869 ▼ 10%
40 2026 Audi RS Q8 186 160 days 662 $153,960 ▼ 4%
41 2026 BMW iX 186 24 days 101 $90,447 New
42 2026 Nissan Rogue Plug-In Hybrid 188 487 days 2,035 $43,253 ▲ 31%
43 2026 Land Rover Discovery 196 226 days 984 $75,274 ▼ 4%
44 2026 Volvo EX90 202 124 days 556 $84,905 ▲ 15%
45 2026 BMW X6 213 47 days 224 $96,035 New
46 2026 Cadillac Escalade IQL 218 106 days 513 $144,400 ▼ 0%
47 2026 Audi SQ8 234 132 days 684 $113,275 ▲ 4%
48 2026 BMW i5 234 65 days 337 $87,821 New
49 2026 Mercedes-Benz CLA 237 69 days 363 $54,693 New
50 2026 Audi SQ5 Sportback 247 60 days 332 $74,839 New

Methodology & FAQ

Ranked by units sold in the last 45 days among current-model-year models with enough on-lot inventory.

What does most or least popular mean here?

We rank current-model-year retail cars by units sold in the last 45 days among national new inventory with at least 100 units on dealer lots. Commercial chassis cabs, cutaways, and cargo vans are excluded. Higher sold volume means more buyers are choosing that model right now.

Is low sales volume the same as slow selling (high MDS)?

No. Sales volume is raw units sold. Market Day Supply compares on-lot inventory to that sales pace. A niche model can sell few units and still have a healthy MDS if inventory is also small.

How often is this updated?

Drive Match refreshes this national report once a month using Marketcheck inventory and sales data. Local markets can move faster or slower.

How should I use this when leasing or financing?

Popular models often move with less discount pressure. Lower-volume models may leave more room, but always confirm with live inventory and payment math on Shop Yourself, the Calculator, or Pro tools.

We include current-model-year national new inventory with at least 100 units on dealer lots (in-transit excluded). Commercial chassis cabs, cutaways, and cargo vans are excluded. Models with zero sales in the last 45 days are excluded because MDS cannot be calculated. A “Fresh stock” chip means high supply with young on-lot inventory (early model-year flood), not that the car is a bad buy.