Least Popular New Cars
October 2026. Lowest 45-day sales volume among current-model-year retail cars with enough on-lot inventory. Lower demand can mean more room to negotiate, but always check live stock and payment math before you commit.
Least popular by sales volume
Ranked by units sold in the last 45 days among current-model-year models with at least 100 units on dealer lots.
| # | Vehicle | Sold (45d) | MDS | For sale | Avg price | MoM |
|---|---|---|---|---|---|---|
| 1 | 2026 Jeep Recon | 13 | 443 days | 128 | $71,920 | ▼ 19% |
| 2 | 2026 Aston Martin DB12 | 26 | 215 days | 124 | $357,578 | ▲ 8% |
| 3 | 2026 Bentley Flying Spur | 33 | 247 days | 181 | $321,112 | ▲ 10% |
| 4 | 2026 Ford Bronco | 36 | 125 days | 100 | $68,859 | ▲ 6% |
| 5 | 2026 Alfa Romeo Tonale | 38 | 214 days | 181 | $45,553 | ▼ 55% |
| 6 | 2026 Alfa Romeo Giulia | 40 | 144 days | 128 | $52,815 | ▲ 8% |
| 7 | 2026 Bentley Bentayga | 41 | 157 days | 143 | $328,757 | ▲ 8% |
| 8 | 2026 Mercedes-Benz EQS | 43 | 322 days | 308 | $112,185 | ▼ 12% |
| 9 | 2026 Audi S8 | 53 | 92 days | 108 | $128,618 | ▼ 5% |
| 10 | 2026 Aston Martin DBX | 55 | 220 days | 269 | $324,825 | ▼ 5% |
| 11 | 2026 Alfa Romeo Stelvio | 55 | 188 days | 230 | $56,857 | ▲ 8% |
| 12 | 2026 Bentley Continental GT | 65 | 269 days | 388 | $351,518 | ▲ 12% |
| 13 | 2026 Aston Martin Vantage | 66 | 91 days | 134 | $263,818 | ▼ 16% |
| 14 | 2026 Toyota Land Cruiser | 69 | 66 days | 102 | $74,218 | ▼ 49% |
| 15 | 2026 Lotus Emira | 71 | 164 days | 258 | $121,948 | ▲ 13% |
| 16 | 2026 Bentley Continental GTC | 73 | 248 days | 403 | $375,091 | ▲ 22% |
| 17 | 2026 Audi SQ7 | 77 | 160 days | 274 | $102,564 | ▼ 9% |
| 18 | 2026 Mercedes-Benz EQS SUV | 77 | 84 days | 143 | $107,137 | ▼ 9% |
| 19 | 2026 Mercedes-Benz SL | 80 | 94 days | 167 | $202,551 | ▼ 26% |
| 20 | 2026 BMW X6 | 81 | 64 days | 116 | $97,776 | ▼ 34% |
| 21 | 2026 Mercedes-Benz Sprinter Crew Van | 86 | 356 days | 681 | $75,805 | ▲ 1% |
| 22 | 2026 Mercedes-Benz AMG GT 4-Door Coupe | 88 | 115 days | 225 | $124,519 | ▲ 2% |
| 23 | 2026 Maserati Grecale | 98 | 151 days | 329 | $95,245 | ▲ 32% |
| 24 | 2026 Mercedes-Benz AMG GT Coupe | 105 | 63 days | 147 | $175,717 | ▼ 4% |
| 25 | 2026 Mitsubishi Outlander Plug-in Hybrid | 116 | 249 days | 642 | $48,984 | ▲ 20% |
| 26 | 2026 BMW i5 | 128 | 49 days | 140 | $89,747 | ▼ 37% |
| 27 | 2026 Chevrolet Express Passenger | 128 | 46 days | 130 | $55,811 | ▼ 47% |
| 28 | 2026 BMW X5 M | 130 | 142 days | 410 | $144,020 | ▼ 12% |
| 29 | 2026 Volkswagen ID.4 | 135 | 346 days | 1,038 | $45,404 | ▲ 2% |
| 30 | 2026 Nissan Z | 135 | 121 days | 363 | $50,483 | ▼ 34% |
| 31 | 2026 Audi A8 | 136 | 70 days | 211 | $91,126 | ▲ 32% |
| 32 | 2026 BMW XM | 148 | 56 days | 184 | $163,395 | ▼ 24% |
| 33 | 2026 Mercedes-Benz CLA | 152 | 55 days | 187 | $55,569 | ▼ 18% |
| 34 | 2026 Lincoln Corsair | 152 | 50 days | 170 | $47,123 | New |
| 35 | 2026 Mercedes-Benz G-Class | 152 | 32 days | 107 | $215,421 | New |
| 36 | 2026 Genesis G90 | 162 | 159 days | 573 | $102,315 | ▲ 12% |
| 37 | 2026 Audi S3 | 162 | 133 days | 479 | $56,437 | ▲ 5% |
| 38 | 2026 Mazda MX-5 Miata RF | 163 | 185 days | 670 | $42,115 | ▲ 66% |
| 39 | 2026 Volvo V60 Cross Country | 163 | 82 days | 298 | $55,986 | ▼ 11% |
| 40 | 2026 MINI Countryman | 176 | 52 days | 203 | $42,625 | New |
| 41 | 2026 BMW 8 Series | 180 | 156 days | 625 | $110,619 | New |
| 42 | 2026 Porsche Taycan | 182 | 233 days | 942 | $148,574 | ▲ 1% |
| 43 | 2026 Cadillac Escalade IQL | 189 | 137 days | 576 | $146,715 | ▲ 0% |
| 44 | 2026 BMW i7 | 197 | 41 days | 178 | $138,676 | ▼ 10% |
| 45 | 2026 Audi RS Q8 | 201 | 104 days | 466 | $151,597 | ▼ 4% |
| 46 | 2026 Genesis G80 | 203 | 66 days | 298 | $74,042 | ▼ 7% |
| 47 | 2026 Cadillac VISTIQ | 208 | 54 days | 251 | $82,779 | New |
| 48 | 2026 Volvo EX90 | 222 | 125 days | 616 | $84,764 | ▲ 17% |
| 49 | 2026 Land Rover Discovery Sport | 224 | 192 days | 957 | $55,167 | ▲ 16% |
| 50 | 2026 Mercedes-Benz Sprinter Passenger Van | 228 | 222 days | 1,123 | $84,042 | New |
Methodology & FAQ
Ranked by units sold in the last 45 days among current-model-year models with enough on-lot inventory.
What does most or least popular mean here?
We rank current-model-year retail cars by units sold in the last 45 days among national new inventory with at least 100 units on dealer lots. Commercial chassis cabs, cutaways, and cargo vans are excluded. Higher sold volume means more buyers are choosing that model right now.
Is low sales volume the same as slow selling (high MDS)?
No. Sales volume is raw units sold. Market Day Supply compares on-lot inventory to that sales pace. A niche model can sell few units and still have a healthy MDS if inventory is also small.
How often is this updated?
Drive Match refreshes this national report once a month using national inventory and sales data. Local markets can move faster or slower.
How should I use this when leasing or financing?
Popular models often move with less discount pressure. Lower-volume models may leave more room, but always confirm with live inventory and payment math on Shop Yourself, the Calculator, or Pro tools.
We include current-model-year national new inventory with at least 100 units on dealer lots (in-transit excluded). Commercial chassis cabs, cutaways, and cargo vans are excluded. Models with zero sales in the last 45 days are excluded because MDS cannot be calculated. A “Fresh stock” chip means high supply with young on-lot inventory (early model-year flood), not that the car is a bad buy.